Rather than flipping by way of magazines like Vogue for the newest and greatest style and style tips, many people are dealing with celebrity gossip magazines each week to determine what their favorite stars wearing. Trying to employ this most recent trend, jewelry designers have been making collections and appears inspired by Hollywood’s style-setters as well as collaborating straight with the stars.
Helena Krodel, associate director from the Jewelry Info Center, says such ties seem sensible for designers and retailers attempting to reach teens and 20-somethings. “I believe you need to note that the main reason [the celebrity gossip magazines are] so successful is the fact that people from these age groups are really influenced by what celebrities put on,” she says. Fueled through the World wide web, Krodel says, shoppers nowadays are studying faster than ever before what their favorite stars are wearing, so it’s important that retailers remain on the surface of the trends as well.
Fashion new-comers Mary-Kate and Ashley Olsen, who already have a design resume from their high-end apparel collections, The Row and Elizabeth and James, are actually getting into jewelry via a licensing partnership with Robert Lee Morris. The gathering features signature Robert Lee Morris designs for example thick metal cuff bracelets and rings, together with motifs requested through the Olsens, for example scarab symbols, snakes and crosses. Falling under the label Robert Lee Morris for Elizabeth and James, it debuted in September in Intermix apparel stores nationwide.
Famous designer Margo Morrison helps retailers to complete exactly that by sending e-mails and postcards to storeowners and also the media, alerting them to who’s wearing her jewelry. Morrison says the appeal of celebrities to teens and young women is clear. “When one wears an outfit, you know they’re making their day rate,” Morrison says. “When a high profile wears it–you hope, anyway–that they really like it, and they are choosing to put it on their own body.”
The big question that remains is how would you sell to young women who believe little of spending on much more ephemeral accessories for example handbags and shoes while forgoing jewelry, which could last forever? 1 believed getting thrown about is to scale-back on the pricey platinum and opt for a more cost effective silver. Not only does it reduce the cost of the jewellery, but it does not forgo the quality or look the celebrities opting for. Also try this they’re taking a look at is to associate a particular look much more with celebrities to be able to tie that celebrity along with that particular look.
No matter how you try and interpret the information, several young adults are looking at celebrities now, more than ever before for style tips. So go get the celebrity style jewelry if you want to try to stay ahead of the latest trends.
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